How to Build Your Brand for Success

Your business starts with your brand. Companies big and small go through the same challenges with naming, sales messaging, identity and brand strategy. In this workshop we begin with teaching you about how to identify your target markets and how to establish personas around those audiences. We will then discuss how you can develop your brand, beginning with naming your business (or product) and developing your brand strategy, sales messaging and brand guidelines. What’s next? It’s time to launch your brand. SuzAnn will share some advice on how to get your new identity out into the market strategically using tips, tools and tricks of the trade.

Speaker(s): SuzAnn Brown, Turn Left Digital Marketing Solutions

SuzAnn Brown is a branding expert, marketing maven, previous owner of Launchpad Interactive and founder of the digital marketing company, Turn Left. She thrives on staying one step ahead of marketing trends and developing creative solutions that help her clients reach their target audiences. Her experience as a business owner, combined with her background overseeing marketing and sales teams, provides her with a unique understanding that comes through as she continues to share and grow. As a consultant and trainer for the SBDC she lends her advice and support to businesses with desire to thrive in a digital age. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.

Fee: $ 40.00