Social Media Essentials
Take Charge of Your Social Media Marketing Let's face it... social media is not going anywhere. Social media is so infused into our culture that even the Pope has a Twitter account. Even though you may not enjoy being online, your customers most likely do and this workshop is designed to help you connect with them there. Harness the power of social with all the tools you need to succeed. This workshop includes: Finding your Buyers - Not sure where to put your efforts? You must first figure out where your customers are! Certain demographics tend to lean toward certain social platforms. Let's find them. Performing a Social Media Competitive Analysis - Let's figure out how you can engage better than your competitors. Building a Content Calendar - The cornerstone of an effective social media strategy Getting Optimized - Social Media Optimization Handbook - Helping you get a good foundation and sync across channels. Discovering all the Awesome Tools & Resources - This is the money section! Get all the tools you need to compete with the big dogs. Advertising Socially - Your Guide to Social Media Ads - It's a Pay to Play kind of world, this section will help guide you. Analyzing the Data – Let’s Do Some Number Crunching! - I promise not to bore you! BONUS! - Bonus tips for TURBO Charging your social media marketing This workshop is designed to help take the overwhelm out of social media marketing so you can find success and have fun, too!
Speaker(s): Susan Tucker, Get Susan Marketing
Co-Sponsor(s): City of Longmont and Longmont Area Economic Council
Presenter Bio: Susan Tucker is an inbound marketing certified professional (Hubspot’s Inbound Marketing University) specializing in inbound marketing, digital marketing, online marketing; blogging, social media, content and email marketing. Prior to starting her own marketing consulting business, she was the integrated media director of Brock Media in Boulder, CO. She helped to build two prominent brands using social media, online marketing, lead nurturing and client retention strategies. She was also in charge of IRL (in real life) events such as the Boulder Home & Garden Fair (5 years) and The REAL Awards by Boulder Magazine (1 year) Susan has worked in marketing, media, social media, online media, online & print advertising since 2001. She is also a writer/blogger. Susan loves working with passionate entrepreneurs. Her client experience has included ecommerce, retail, solopreneurs, service-based industries, authors, and much more. *Thanks to sponsorship from the City of Longmont and the Longmont Area Economic Council, current and prospective city of Longmont businesses can attend at no cost! Just click "City of Longmont Business" when registering. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.
Fee: $ 40.00
