10 Reasons Why Your Capability Statement May Hurt You More Than Help You-POSTPONED, DATE TBD

This program is designed to help company owners understand the usefulness of the federal capability statement and why in many cases your capability statement may do more harm than good. We will examine the difference between a Capability Statement Marketing Document, Technical Resume, Line Card and Performance History and a Technical Capability Statement for a Sources Sought or Request for Information (RFI) response. This workshop will instruct on proper capability statement construction including images, industry codes, and understanding when you need a capability statement and when you do not. You will also learn to avoid the pitfalls of many small businesses when marketing their company and what contracting officers look for when reviewing your Capability Statement. Location: Boulder Public Library in the Canyon Room (North Entrance)

Speaker(s): Andra L. Hargrave, Director of Federal Contracting, Global Sales Advisors

Co-Sponsor(s): Connect2DOT

Concepts and tools you will learn: • 10 reasons their Capability Statement can do more harm than good. • What information actually goes on to a Capability Statement and why. • Who uses the Capability Statement and what do they do with it? • Real world federal uses for a Capability Statement Marketing Document, Technical Resume, Line Card and Performance History and a Technical Capability. • How to use Capability statements as marketing documents to stay in front of the Contracting Officers and program Managers. What you will take away: • Real world marketing strategies utilizing the Capability Statement. • How to network at a procurement event with a Capability Statement. • How to create non-advertised procurement opportunities using the Capability Statement. Who should attend? • Companies that are currently marketing to federal agencies or certified companies that are not currently winning solicitation on a consistent basis. • Certified and non-Certified companies that are not actively marketing to federal agencies. • Companies that have a new product or services or a proprietary service. Attendees may want to bring basic marketing materials such as company brochures and literature. Presenter Bio: Andra Hargrave has over 15 years of direct national and international sales channel development in the areas of government procurement and fortune level 500 business development. His marketing channel development experience lies in a variety of industries, including technology-oriented manufacturing, service industries and distribution. Hargrave possesses an in-depth knowledge of state and federal set-aside procurement programs, such as SDB, HUB and the 8a Business Development Program, among others. He has served as the director of certification for the RMMSDC and currently serves as the statewide veteran’s consultant for the Colorado SBDC Network. His comprehension of federally-backed procurements, grants and certification programs, such as Advanced Technology and SBIR/STTR, is without equal. The

Fee: $ 40.00