Social Media Management – Beyond the Basics

If your social media accounts have become a critical component of your marketing efforts, this workshop will help you get the most from your channels so they are easier to manage and yield better results and exposure for your brand. During this workshop, you will learn better methods for content creation, ways to maximize in-house content across channels, how to reach brand ambassadors, how to understand analytics, how to maintain an editorial calendar and map, how your social media channels impact your website, and how you can improve SEO. Takeaways from this workshop include analytic tools and ways to repurpose your most popular content, the value of serving instead of selling, and the importance of having the right accounts running to reach the desired target demographic.

Speaker(s): KC Coburn

Co-Sponsor(s): Longmont Economic Development Partnership and City of Longmont

This workshop is best suited for: • Intermediate Social Media Users • Small business to medium business owners and their staff • Prerequisite: Have social media accounts with better than 150 followers/fans Speaker bio: KC Coburn holds a Bachelor of Business Administration in Management from the University of Hawaii at Manoa and has pursued a variety of professional development opportunities during her career as an entrepreneur, webmaster, social media marketer, and content curator. She completed courses in HTML, but found her real passion was story telling. As the web grew, it became her canvas and the coding skills she acquired became the brush she used to paint vibrant, beautiful stories about products and people she believed in. KC’s curiosity and love of learning keep her open to new ideas and continuously in pursuit of new and better ways to get the word out about products, people, and services that make the world a better place. She became Inbound certified in 2014 (HubSpot), completed her Digital Analytics Fundamentals training in 2013 (Google), and O’Reilly In-Practice Social Media Training in 2008. Because language and persuasion fascinate her, she also became an ACHE Certified Hypnotherapist and Neuro-Linguistic Programming (NLP) Practitioner. *Thanks to sponsorship from the City of Longmont and the Longmont Economic Development Partnership, current and prospective city of Longmont businesses can attend at no cost! The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the U.S. Small Business Administration, Colorado's institutions of higher education, and local development organizations.

Fee: $ 45.00