Identifying and Sizing Market Opportunities Roundtable-Get a Taste of the 2016 TechVenture Series
After working with emerging companies for the past 10 years to help them overcome market and business growth hurdles, Colorado Emerging Ventures (a program of Boulder SBDC) developed the TechVenture Series, which consists of a cohort program that will help accelerate the growth and development of businesses in key Colorado industry growth sectors: bioscience, IT, aerospace, clean tech and advanced manufacturing. Unless a prospective market is well-defined and sizable, putting a number on it can be challenging. An emerging market can also be very dynamic with numerous players, revenue models and conflicting information. This roundtable features a cohort style of learning, meaning no lectures, but rather, a facilitated discussion with other executives who share similar business challenges. We will have a subject matter expert on hand to lend expertise in the area of identifying and sizing market opportunities. This roundtable is a free sample of the 2016 TechVenture Series, which begins in February 26, 2016 and meets monthly for six months. This particular program is not for start-ups. It is for qualified businesses in the following industry sectors: bioscience, IT, aerospace, clean tech and advanced manufacturing. Email Sharon King at sharon.king@bouldersbdc.com for details.
Speaker(s): Mo (Maureen) Kanwischer, Ruth Janjic
Facilitator Bios: Maureen (Mo) Kanwischer is an experienced facilitator and business consultant who works with company presidents and their teams to help with business challenges: business development, marketing and strategic planning. Committed to life-long learning, she thrives when challenged with an issue and enjoys the process of defining a problem, shaping solutions and executing a plan of action. With nearly 30 years of marketing and business development experience in high-tech, ecommerce, manufacturing, healthcare and service companies, Mo brings a wealth of professional experience to the SBDC with a solid background in marketing, strategic planning and business model development. She also has experience in developing business and marketing plans, product management, new product launches, marketing communication programs, product positioning and event management. As a consultant, Mo most often works in engagements with an emphasis on strategic planning, crafting business plans and marketing plans, product management and new product launches. Recognized for her public speaking ability, she has been a sought after speaker and is a fanatic for client care and customer satisfaction. Mo serves on the board of Coal Creek Meals on Wheels and volunteers for several other non-profit organizations. Ruth Janjic is a marketing generalist with deep experience conducting secondary industry research, marketing analysis and strategy work. Ruth started her career in sales and marketing for one of the first Apple retailers, followed by a stint in high-growth technology firms, including Qualcomm. She switched to consulting during the dot-com boom, evaluating the online advertising and revenue models of emerging online publishers, and eventually advising on digital marketing strategies for traditional companies as they came online. Ruth has since spent hundreds of hours researching the strategies of a broad range of industries, including technology, publishing, retail, and professional services. More recently, she adde
Fee: No Cost