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Ten Steps to Developing an Effective Direct Marketing Program

May
11
2017
Thu 9:30 AM to 11:30 AM

With the hundreds of marketing channels available to businesses today like Facebook, Twitter, Instagram, Snapchat, email, mobile, and direct mail, how do you choose the right advertising channels for your business?  There is no one size fits all.  However, there are strategies and tactics you can use to build an effective marketing campaign for your business. Join Joe Contrino with The Contrino Group, Inc. for this information packed 2-hour workshop to learn how to put these strategies into practice: • What questions do you ask when developing your campaign objectives? • Effective creative offers that get people to respond. • How to market to your customers for highest returns. A simple way to score your house data file. • How to effectively acquire new customers without wasting money. • How to create integrated marketing campaigns that produce great results. • How to develop your budget and ways to lower costs and increase revenues to maximize it. • Simple ways to improve your marketing through testing and analysis.

Speaker(s): Joe Contrino, The Contrino Group

Co-Sponsor(s): City of Boulder

Location: Boulder Public Library Canyon Room (North Entrance) Presenter Bio: Joe Contrino is CEO of The Contrino Group, a direct marketing agency located in Lafayette, CO. Joe is an award winning direct marketer with over 32 of years of experience. Prior to joining The Contrino Group, Joe was a Senior Partner at Suite 700 Direct, Integrated Marketing Solutions Manager at Henry Wurst, Inc., CEO and owner of Contrino Direct Marketing, Boulder, CO; President of K/P Corporation, Denver Facility; Vice President of Sales for Strategic Mail, Denver; and President of Concept Direct Marketing, Ft. Collins and Boulder. Joe is a Direct Marketing Association Certified Direct Marketer Professional, Industry Co-Chair of the Denver Postal Customer Council Board of Directors, and speaks regionally and nationally on direct marketing topics and trends. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the U.S. Small Business Administration, Colorado's institutions of higher education, and local development organizations.


Fee: $ 40.00

Phone: 303-442-1475

Location

Boulder SBDC
1500 Pearl St. Suite 300 Boulder, CO 80302
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