Once Upon A Brand: Storytelling Tips for Buyer Engagement

Wednesday, March 08, 2017 10:00 AM to 12:00 PM

Today’s consumer wants more than just facts. They are looking for brand messaging that aligns with their own set of core values and beliefs; transformative promise in each and every purchase. Learn how a well-crafted story can deepen bonds between you and your buyer, increase loyalty, and ultimately drive sales. Strategic Storyteller, Veronika Sprinkel, walks you through the basics. Both verbal and non-verbal narrative elements are discussed with topics ranging from language and tone, to color psychology and design. You will leave this workshop with newfound confidence and an ability to broadcast your uniquely exceptional brand story for measurable growth and impact.

Speaker(s): Veronika Sprinkel, Veronika Sprinkel Ink.

Co-Sponsor(s): City of Boulder

Presenter Bio:
Veronika Sprinkel was born into this world with ten fingers, ten toes, and a twinkle in her wide precocious eyes. She is the Founder of Veronika Sprinkel Ink., a Boulder-based brand storytelling and copywriting boutique. VSI clientele includes The Kitchen, Atomic20, Colorado Haiti Project, Boulderganic Magazine, Clean Eating magazine, and countless others looking to accelerate professional growth through effective narrative messaging. Veronika is a graduate of the Deming Center for Entrepreneurship’s Ideas2Action bootcamp and the Interlochen Arts Academy. She is a One World Summit Contributor and holds a donor subsidized Artist’s Membership at MCA Denver. Veronika’s blog, The World According To Veronika Sprinkel, is read widely across six continents. In spare time, Veronika works on fine art photography projects, studies old-world natural wine production, takes long, deliberate bike rides and strolls around Boulder with Pablo, her beloved, formerly-stray New Mexican rescue hound.

Location: Boulder Public Library in the Canyon Room (North Building)

The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.

Fee: $ 40.00

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