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Web Analytics for Small Businesses

Mar
1
2018
Thu 1:00 PM to 3:30 PM

Small businesses need to find ways to figure out what’s working and what isn't working for them on their website and with their online marketing. That requires using analytics to know what opportunities are available to get traffic, to show up higher in Google, and to get customers without losing lots of money in the process. The great thing is that in today's world even the smallest businesses have a wealth of information readily available to them but many businesses don't realize this data exists or how to tap into it. In this workshop, you will learn what analytics tools to use, what reports to check and when, and how to use this information to grow your business. It is recommended (but not required) that you bring a laptop to this workshop.

Speaker(s): Matthew Edgar, Elementive

Co-Sponsor(s): City of Boulder

This workshop is best suited for: Small business to medium business owners and their staff Prerequisite: Have an existing website that you rely on for your business with Google Analytics installed. Speaker bio: Matthew Edgar is a technical marketing analyst at Elementive (www.elementive.com). Matthew has worked in the web marketing field since the late ’90s as a developer, consultant, and data analyst. Since 2001, he has helped hundreds of companies of all sizes make their websites, mobile apps, and online presences easier to access, use, and understand resulting in more traffic, more sales, and significant business growth. You can connect with Matthew on Twitter @MatthewEdgarCO. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.


Fee: $ 40.00

Phone: 303-442-1475

Location

Boulder SBDC
1500 Pearl St. Suite 300 Boulder, CO 80302
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