Selling on Amazon: Where does your brand land?
Understanding the nuances of selling on Amazon: How to prepare your brand and your products when selling through the world’s largest online retailer. Gain valuable insight: - Focus on the end-consumer - Why digital matters - Current state of e-Commerce - Category matters - Where to invest marketing dollars - Omnichannel customer journey - Understanding Amazon - Amazon fundamentals - What consumers want Jumpstart with a bank of knowledge and tools to succeed on a multi-billion dollar marketplace.
Speaker(s): David VanderJagt, Amplio Digital
Co-Sponsor(s): City of Boulder
Presenter Bio: David VanderJagt brings 10+ years of experience building and managing high performing product solutions and teams capable of both creating and innovating markets. Demonstrated success in structuring and managing technology companies, and developing omnichannel strategies for CPG brands that become market leaders and redefine their industry. Connector that loves to bring together and enable collaborative teams of people to achieve their greatest potential and vision. Mentor, coach, and consultant for high-velocity emerging companies and entrepreneurs, and believer that quality customer experience is the best driver of long-term business success. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA). The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.
Fee: $ 45.00