The Power of the Inbox
Marketing is based around first impressions and the social proof we create. The power within your permission-based email list is one of your most valuable business assets and continues to be the leader as the most effective marketing tool today. It is actually the number one app that people reach for on their mobile devices. This powerful workshop will take you step-by-step through the ways you can consistently implement this tool into your marketing mix. Here is what you will discover during this workshop: · What email marketing today really is and how to be part of the solution. · Develop your five-minute marketing plan that includes discovering your target audience. · How to grow and maintain a healthy email list. · Create consistently great content that your customers past, present and future want to read. · Get more of your emails opened, clicked through on and conversion · Understand why it’s so important to pay attention and track the results. You will walk out the door with an Action Plan to move your email marketing efforts to the next level.
Speaker(s): Cheri Ruskus, Victory Circles
Co-Sponsor(s): City of Boulder
Speaker Bio: Cheri Ruskus has been an Entrepreneur, Business Coach, Author and Speaker in Boulder County for over 30 years. Her depth of experience in web development, email marketing and a variety of other social media platforms easily guided her to the power in Instagram for her business and for her clients. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.
Fee: $ 45.00