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Instagram for Business: Marketing Strategies

Wed 10:00 AM to 12:00 PM

In this workshop we are going to uncover why being on Instagram matters to your business. How do you make it effective with a good ROI as it integrates with your other marketing efforts? Moving past Instagram basics, this workshop will share hands on marketing strategies in an interactive workshop - Understand how to integrate your Instagram strategy with the critical elements of your website and email marketing to create stronger business relationships. - How to optimize #hashtags to connect with and gain followers. - Create shortcuts allowing you to spend just 20 minutes per day on this platform. - Get creative using unique content, quality images and captions as you gain insights on how to do it all just using your smart phone. - Get to know the platform, tips on creating great content while eliciting engagement from followers that matter. - How to use direct messaging and comments to deepen relationships in posts, Stories, and IGTV. - Understanding usage stats and insights to make changes as required. - Photo and Video tips that will keep your posting consistent. - Utilization of advertising and promotion on the platform. Through this workshop you will be able to tap into the many reasons why Instagram has become a top social media marketing performer for business. Who Should Take This Any business person who is wanting to up their game on Instagram. This will be a very interactive two hour workshop that will not only tap into the experience of your instructor, Cheri Ruskus @VictoryGirl but also allow you to learn tidbits from your classmates as well. Please come ready for hands on learning!

Speaker(s): Cheri Ruskus, Victory Circles

Co-Sponsor(s): City of Boulder

Speaker Bio: Cheri Ruskus has been an Entrepreneur, Business Coach, Author and Speaker in Boulder County for over 30 years. Her depth of experience in web development, email marketing and a variety of other social media platforms easily guided her to the power in Instagram for her business and for her clients. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.

Fee: $ 45.00

Phone: 303-442-1475


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