Digital Marketing 101
How do you optimize your digital presence? We're so glad you asked! Join us as we break it down step-by-step so you can properly build and promote your brand online utilizing digital channels. Topics covered: Best practice AdWords Pay-per-click (PPC) Search Engine Optimization (SEO) and Local SEO Keywords Web Traffic Analysis and Ranking Meta Titles and Meta Descriptions HTML Tags Uniform Resource Locator (URL) Structure Content and connecting Social Media and Tools Retargeting Blog and Vlog Reviews Call to action Conversion Web Platforms and Tools Arrive prepared to dive deep into digital marketing to propel your brand.
Speaker(s): Mike Bloomquist
Co-Sponsor(s): City of Boulder
Presenter Bio: Mike is a wealth management professional with UBS and the founder of his own management consulting company. After working in the financial analytics field for six years, Mike decided to pursue his professional and personal interests in the investment management industry as a financial advisor and digital marketing strategist. This gives him a more data-driven perspective on digital marketing today. Mike advises and provides training on the strategic and tactical aspects of business development and digital marketing for the Boulder Small Business Development Center. He is a graduate of the University of Montana and a licensed CPA. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA). The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.
Fee: $ 45.00