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Storytelling Marketing: The Magic Elixir Behind Sustained Business Growth

Oct
2
2019
Wed 10:00 AM to 12:00 PM

Did you know that when facts and figures are told through story, they are 22X more memorable? Building on this idea, this workshop will delve into the power of storytelling, first exploring the psychology behind storytelling, specifically how it contributes to human learning and decision-making. Then, we will discuss and analyze storytelling techniques employed by some of the world's best storytellers in the world from Pixar to Lucasfilm to Stanford University. Storytelling techniques include creating a hook, identifying a hero, developing a narrative arc, and providing action opportunities. Once attendees learn these techniques, they will be asked to apply and practice these techniques for their own businesses. Every attendee will walk away with a baseline-compelling story for their company and be equipped with the tools to enhance and expand their story into both strategic and tactical growth-focus marketing initiatives.

Speaker(s): Chris Deardorff, Magic Flight Studios

Co-Sponsor(s): City of Boulder

Speaker Bio: An experienced and creative marketing professional, Chris possesses in-depth product marketing and product management experience working for Fortune 500 companies such as GE, Medtronic, and Seagate Technology. Chris is currently the CEO and founder of Magic Flight Studios, a unique and innovative marketing company for small and mid-sized companies, where he’s had the fortune to work with some of the fastest-growing companies in tech, B2B, and digital health Throughout his career, Chris has been responsible for developing story-driven, marketing strategies that have generated rapid, double-digit financial growth and success for companies. His experience includes developing strategic marketing plans, company and brand stories, positioning and messaging frameworks, as well as conducting in-depth customer insights and persona research. Chris is also experienced in translating strategic work into results-driven, marketing tactics such as content marketing, social media, email, and pr initiatives that tell powerful company and product stories over time. Chris is a graduate of the Stanford Entrepreneurship and Innovation Program. He has an MBA in Marketing and Entrepreneurship from the Leeds School of Business at the University of Colorado - Boulder. Chris also possesses an undergraduate degree in Business Finance from the University of Colorado - Boulder. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the U.S. Small Business Administration, Colorado's institutions of higher education, and local development organizations.


Fee: $ 45.00

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Phone: 303-442-1475

Location

Boulder SBDC
Canyon Meeting Room
Boulder Public Library Main Branch 1001 Arapahoe Avenue, Boulder, CO 80302
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