How Smaller Brands Can Compete Against Big Players (and Win) on Amazon
Amazon is firmly committed to the customer experience. In being so, they have disrupted the world of brand building, and created a landscape where small brands now have access to the same tools – and can compete on the same playing field – as large brands. The most successful smaller brands know how to employ those tools more efficiently than bigger brands by being agile, smart, and analytical. Join Marshall Hayes, Founder and CEO of Amazon e-commerce marketing agency, Amplio Digital, as he discusses actionable tips and tricks that you can begin right away to help your brand compete against large names on Amazon, and win. In this class, attendees will learn: · How to analyze opportunity and saturation in your space/category on Amazon, and position your brand · How to pull information from successful competitors and use it for your own store · Steps to successfully obtain reviews before your brand is known · How to use the ongoing thread of data to constantly refine your positioning and increase your sales
Speaker(s): Marshall Hayes, Founder and CEO, Amplio Digital
Co-Sponsor(s): City of Boulder
Marshall runs Amplio Digital, which was voted top 50 Colorado Companies to watch, top 50 best companies to work for in Colorado (twice), number 182 on the Inc 500. Amplio focuses on helping brands that do good in the world grow their online sales, mostly through Amazon. Entrepreneurship runs deep in Marshall as he's started 10 companies and loves being a part of the startup community in Colorado and contributing as a mentor, investor, and business operator. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.
Fee: $ 25.00