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The Power of the InBox

Wed 10:00 AM to 12:00 PM
Topic: Marketing and Sales

Today’s marketing is based on first impressions and the social proof we create. Did you know that email marketing remains the leader as the most effective online direct marketing communications tool (both in cost and conversions) - continuing to far outrank social media? This workshop will take you step-by-step through what to expect and gain by sending out emails your list actually wants to receive. Here is what you will discover during this workshop: · How to create emails that get opened. · Five easy steps to harness the power of the inbox. · Grow and maintain a healthy email list. · Create consistently great content. · Craft an email that fully represents your brand. Understand what you need to know after the email is sent and which reporting information matters the most for future emails. You will walk out the door with an Action Plan move your email marketing efforts to the next level. Who Should Take This: Any business person who feels stuck and unmotivated when it comes to sending effective emails. If you are not sending consistent emails that actually engage your recipient’s you are not being effective. Your Instructor: Cheri Ruskus is an Entrepreneur, Business Coach, Author and Speaker. Her depth of experience in email marketing includes the sending of an email newsletter, The Victory Letter, consistently every Monday for the last 18 years. You can learn more about her at

Speaker(s): Cheri Ruskus

Co-Sponsor(s): City of Boulder

Fee: $ 45.00

Phone: 303-442-1475


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