Louisville/Lafayette - Social Media Success: From Strategy to Execution

Take Action! Marketing Follow-Up Series

Presented by: Catherine McHale

Target Audience: Entrepreneurs and small business owners in Louisville or Lafayette.

Format & Goals:

• Duration: Two sessions, each 2 hours long.
• Schedule: Tuesdays 9 AM - 11 AM.
• Objectives: Small businesses who are inexperienced in their social media or who want to upskill and set up a practical calendar of posts and captions to kick off their approach.

Content Overview:

Week 1: Social Media Mastery

• Intro
• Social Media Deep Dive** IG/FB focus but reference will be made to TikTok and LinkedIn and questions welcome
• Content creation for IG/FB, tips and tricks.
• Using tools for caption creation (best practice, including AI, hashtags)
• Visuals - images, text, video
• WORK SESSION - setting up “branded” social images and templates in Canva
• Brainstorming a list of topics for social media using list of prompts provided - group feedback. Selecting subject to make a reel out next week.

Week 2: Putting it to work

• Intro
• Getting organized to manage your social media and planning your topics for the month
• WORK SESSION: Create a reel in Instagram During this session participants will make a reel on Instagram or Facebook, directly on their phones. There will be an on screen walk through with discussion of options, tips and tricks and real-time problem solving.
• What to include in your posting schedule
• WORK SESSION - Building a content calendar using Google sheet template provided and creating a source library of images and videos
• Q&A

There will be a small amount of prep work - attendees will be asked to come with some photos that relate to their business - products, people, location etc. on their smartphones. They should also have a laptop to work on some of the templates etc.