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ON-DEMAND: Surviving Chaos: Effective Communications for Disaster Scenarios

Jun
30
2025
Mon, Jun 30 10:00 AM to 11:00 AM
Online
Facilitated by Boulder SBDC

Overview:

Join our expert-led workshop tailored for businesses at every stage, focusing on the critical area of crisis communications during and after a disaster. Whether facing natural disasters, technological failures, or public health emergencies, learn how to effectively maintain and protect your organization’s reputation.

Workshop Agenda:

1. Introduction to Crisis Communications - Understanding the fundamentals and importance of strategic communications in crisis.

2. Types of Disasters - Tailoring communication plans to different disaster scenarios including natural, technological, and public health crises.

3. Developing a Communication Plan - Key components of a effective plan, assigning roles and responsibilities, and ensuring robust and resilient communication channels.

4. Effective Messaging - Crafting clear, empathetic, and timely messages that resonate with different stakeholders including employees, customers, and vendors.

5. Media Relations - Managing media interactions effectively, designating spokespersons, and maintaining a proactive media strategy.

6. Ongoing Evaluation & Learning - Monitoring the effectiveness of communications and making necessary adjustments based on feedback and the evolving nature of the crisis.

7. Interactive Q&A Session - Engage with our presenter to clarify doubts and refine your disaster communication strategies.

Key Benefits:

Equip your team with the skills to manage communications during crises

Enhance your organization's resilience and capability to respond effectively

Protect and potentially enhance your organization's reputation during challenging times

Who Should Attend:

Business owners, communications professionals, PR managers, and any team members involved in crisis management and communications within their organizations.

Speaker(s): Lisa McAlister -Lisa is a communications professional who provides public relations campaign strategy and communications planning to corporate, social enterprise and non-profit clients. Her expertise includes community engagement, mission-driven campaigns, crisis communications, media relations, project management and special programming promotion.

Co-Sponsor(s): SBA, OEDIT


Fee: No Cost

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Colorado-SBDC
Funded by SBA
Member of America's SBDC