2014 Business Expo Seminar AT WORLD ARENA: Experiential Marketing: Logic + Emotion = Intuition

What motivates people to make a decision to buy or not to buy? Experiential marketing consists of how you relate your product or service to the senses through sight, sound, touch, taste, smell and even through speaking. This marketing tactic is different from standard marketing tactics, as it is typically delivered through direct interactions with the consumer. The reality is that people make decisions based on two choices, logic and emotion. The ultimate goal is to create a bridge so that it becomes intuitive for them to buy from you. Learn how you can better frame your marketing tactics through experiential marketing to reach your target audience, while helping them to reach a buying decision with you and your company. In today’s competitive environment, it is imperative to differentiate yourself from others while creating your own unique selling proposition for you and your business. Most people want to be known as the best at what they do. Don’t you want to be known as the best?

Speaker(s): Mark Bittle, Market Development Manager, CenturyLink

Co-Sponsor(s): El Paso County

PLEASE NOTE ALL SEMINARS WILL TAKE PLACE AT THE 2014 EXPO-BROADMOOR WORLD ARENA PENROSE CLUB (NOT AT THE SBDC OFFICES) Register Now! Seating is LIMITED. All seminars are FREE to attend! Register at www.cssbdc.org AT THIS TIME REGISTRATION IS CLOSED PLEASE CONTACT SBDC AT 719-667-3803

Fee: No Cost