Effective Market Research for Small Businesses
Description:
Business research is essential for companies that wish to stay in business. Brush up on your secondary research skills and discover the wealth of free information available through your public library, local universities, and other resources. We will discuss online sources and other easily-accessible databases full of statistical data that can help your business make knowledgeable decisions. These resources will help you understand and define the market for your product or service, find your competition, explore demographics, find industry benchmarks, and keep up on industry news.
Please note: We strongly encourage you to bring your laptops (and PPLD library card if you have one)! You can follow along during this class and use the activity time to begin some of your own research.
Presented by:
Federico (Freddy) Martinez-Garcia
Director of Access Services, UCCS
About the Marketing Track:
This workshop is part of our Marketing Track, a series of workshops for determining your business' relevance in today's market. Find other Marketing Track workshops or register for the full track here. (Other tracks include the Start-up Track, Financial Track, and Management Track.)Register:
NOTE: Pre-payment for the class is REQUIRED! (If you are unable to attend, you will not receive a refund unless you cancel 24 hours in advance. Thank you for your cooperation!)
Jamie Wagner, MBA
Integrated (Online/Offline) Marketing Consultant, B-Cause Integrated Marketing & Communications
Jamie Wagner, MBA
Integrated (Online/Offline) Marketing Consultant, B-Cause Integrated Marketing & CommunicationsFee: $ 20.00
