Connect2DOT: Marketing to State & Federal Prime Contractors
This program is designed to help companies understand and implement direct marketing strategies for marketing to State and Federal Prime Contractors. During this course we will examine: 1. The difference between marketing as Small Business Corporate Prime Contractors and Governmental Sub Contractors 2. Event strategies and the difference between Procurement fairs, corporate round tables, Town hall meetings and Reverse trade fairs. 3. How to get in front of corporate decision makers. 4. 10 reasons companies fail to secure work within the governmental prime contractors. 5. Why your small business certifications may hurt your business with large prime contractors. 6. Using Certifications Strategically to market to Major Prime Contractors Final attendees will learn the most important aspect of marketing to State or Federal prime contractors which is how to avoid the certification merry-go-round.
Speaker(s): Andra Hargrave, MBO and CDOT Consultant; Partner at Global Sales Advisors
Fee: No Cost