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MARKETING TRACK (Q2)

Apr
3
2018
Tue 9:00 AM to 12:00 PM
5 sessions ending Tue, Jun 12

This event has been canceled

Topic: Marketing and Sales
Financial Track

You may register for each individual workshop or you may simply register for the full Marketing Track (Core Training Only). This track is offered quarterly.


CORE TRAINING:

1. Developing a Solid Marketing Plan

Tue, Apr 3, 2018  |  9 - 11 AM   |   REGISTER

Break your marketing plan down into its core elements, including identifying your market niche, developing a marketing strategy, and determining a marketing budget. Each component of the marketing plan will be discussed in detail, and attendees will receive several worksheets to help crystalize key portions of the plan.


2. Effective Market Research for Small Businesses

Tue, Apr 17, 2018 |  8:30 - 11 AM   |  REGISTER

Business research is essential for companies that wish to stay in business. Brush up on your research skills and discover the wealth of free information available through your public library, local universities, and other resources. We will discuss online sources and other easily-accessible databases full of statistical data that can help your business make knowledgeable decisions. These resources will help you understand and define the market for your product or service, find your competition, explore demographics, find industry benchmarks, and keep up on industry news. 

 
3. Telling Your Story

Tue, May 29, 2018  |  9 - 11 AM  |  REGISTER

In this seminar you will have to ask yourself: "What makes me relevant?" and "What is the compelling reason for people to buy from me and disrupt their normal habits?" 
We will discuss the trials and tribulations that every business owner encounters while developing their marketing plan and trying to tell their story. The goal of this workshop is to give you actionable steps to take your marketing campaign and strategy to the next level!


4. Developing Your Online Marketing Strategy

Tue, May 15, 2018  |  9 - 11 AM  |  
REGISTER

In today's market, your online presence is quite often your "first impression" to potential new customers. This workshop is a big-picture overview of strategies for improving your business' visibility and reputation online. We will discuss recommendations for approaching your online visibility and determining which aspects are most important for your particular business. Start your "online marketing plan" as we review the options you have -- including online reviews, optimizing Google My Business and Google Maps, general SEO tactics, social media, and directory listings. You will leave this class with some practical takeaways for developing your online marketing strategy.



5. Social Media 101 for Small Businesses


Tue, June 12, 2018  | 9 AM - 12 PM  |  
REGISTER

Learn how to increase success in your business specifically through the use of social media. 
This workshop will get you started amplifying your business through discussing concepts and tools for utilizing social media that are relevant to all platforms.

 

ADDITIONAL TRAINING AVAILABLE:

  • Everyone Sells Something: Basic Techniques for Improving Your Sales Game
  • Search Engine Optimization
  • Using Facebook to Promote Your Small Business
  • Using LinkedIn to Promote Your Small Business
  • More!

Search for Upcoming Marketing Workshops (filtered by topic) or

Search Full Workshop List (sorted by date)

 

FAQs:

  • If you have already taken one of more of the above workshops, we will automatically issue a partial refund accordingly. If a sponsorship is lowering the cost of a particular workshop, the difference in cost will be automatically refunded to you after attending.
  • If you cannot make one of the workshops, please call us (719-667-3803) to re-schedule for either the next time the class is offered, or to swap with another class being offered.
  • Registering for this track simply means that you are registering for four individual workshops at $20/workshop. If you are unable to attend one of the classes, please cancel at least 24 hours in advance to receive a refund for that particular workshop.
 

Fee: $ 100.00

Phone: 719-667-3803

Location

Pikes Peak SBDC
559 East Pikes Peak Avenue, Ste. 101 Colorado Springs, CO 80903
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