[ON DEMAND] Selling to Fortune Level Companies | Part 2: Marketing to Corporations

Description:

This GE Johnson sponsored series will introduce companies to Fortune Level contracting and provided them with an actual and achievable strategic marketing plan and with S.M.A.R.T goals to achieve success.

Session 2:

During this session we will discuss what are the difference between corporate social economic certifications and governmental certifications. We will also discuss what certifications apply to both Supplier Diversity & Subcontracting.

We will also start the process of directly marketing to corporate supplier diversity individuals by addressing the title of the individuals that your are marketing to such as: SBS, SBLO, Supplier Diversity, End-User, Program Manager, etc.

We will also address:

• Who do I talk to and how do I reach the right contact?

• The marketing “Merry Go-Around” and how do I get off the ride?

• What do I say to the corporate contact?

Curriculum:

Session 1: Understanding Supplier diversity - Getting your Question Answered & How to Start

Session 2: Marketing to Corporations - Pros & Cons

Session 3: Physical Marketing, Phone Outreach

Session 4: Understanding Supplier Diversity & Events - Small Business Specialist roles & Getting Event Information

Session 5: Putting it All Together - Major Corporation Strategy & S.M.A.R.T Goals

Facilitated by:

Andra Hargrave

Global Sales Advisors & Senior Colorado SBDC Consultant

Andra Hargrave helps SBDC clients with their government contracting strategy. Since 1999, he’s lobbied on behalf of minority, veterans, women own companies and has experience in governmental contracting and Fortune Level 500 business development. He possesses an in-depth knowledge of state and federal set-aside procurement programs and has been contracted by companies of every certification designation – including tribally owned companies, Historically Black Colleges and Universities (HBCUs), and companies seeking to commercialize within SBIR/STTR grant programs.