[ON DEMAND] Selling to Fortune Level Companies | Part 4: Event Marketing

Description:

This GE Johnson sponsored series will introduce companies to Fortune Level contracting and provided them with an actual and achievable strategic marketing plan and with S.M.A.R.T goals to achieve success.

Session 4:

This session will address events and marketing to corporations.

We will address:

• Importance of networking

• Two types of opportunities in networking (originated and solicited) and what the strengths and weaknesses of each of them are.

• Corporate Lead Development

• How to know your niche and what your ‘buy in’ should always be

Curriculum:

Session 1: Understanding Supplier diversity - Getting your Question Answered & How to Start

Session 2: Marketing to Corporations - Pros & Cons

Session 3: Physical Marketing, Phone Outreach

Session 4: Understanding Supplier Diversity & Events - Small Business Specialist roles & Getting Event Information

Session 5: Putting it All Together - Major Corporation Strategy & S.M.A.R.T Goals

Facilitated by:

Andra Hargrave

Global Sales Advisors & Senior Colorado SBDC Consultant

Andra Hargrave helps SBDC clients with their government contracting strategy. Since 1999, he’s lobbied on behalf of minority, veterans, women own companies and has experience in governmental contracting and Fortune Level 500 business development. He possesses an in-depth knowledge of state and federal set-aside procurement programs and has been contracted by companies of every certification designation – including tribally owned companies, Historically Black Colleges and Universities (HBCUs), and companies seeking to commercialize within SBIR/STTR grant programs.