The Essentials of Community Building: How to Build an Engaged Online Audience Around Your Brand

Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it, both on and offline. Join Mack to learn more about three of the biggest building blocks of growing your online community: the tools (using channels like content, search, social, and email), the process (starting from goals, not tools), and the measurement (how to determine whether your efforts are making a difference).

Speaker(s): Mackenzie Folgelson, MackWeb Solutions Mack is the Founder and CEO of Mack Web, an online community and brand building company (and also a Mercury 100 Company, one of the fastest growing companies in Northern Colorado). She is a proud blogger for Moz, Conductor, and has been a featured speaker at MozCon, SearchLove, and other top industry conferences. Mack's passion is growing a remarkable company, an exceptional team, and making a noticeable difference in the businesses we serve. Mack has an M.A. in English (past life), is crazy about her family (most days), and is proud to be growing her company here in Fort Collins.

Light snacks & refreshments will be provided. You are welcome to bring a lunch. If you are unable to attend, please call us at 970-498-9295 to give your spot to another attendee. Overflow parking is located behind the wooden fence.

Fee: No Cost