[On Demand] Foundations in Marketing - Identifying Your Customer & Basic Marketing Strategy

The more clarity you have about who your customers are, the more effective your marketing message and strategy will be. In this class, you’ll work through a thorough customer identity process, creating a deep understanding of who they are and where you will find them.

Once you know who you’re going to be looking for, you’ll start to plan how and where to find them, and what you need to say and do to bring them to the place where they are ready to buy.