[On Demand] Business Plan 101

Whether your business is still a dream or well underway, a thoughtful business plan can add significantly to your success. Preparing the plan helps identify critical business elements, answers essential questions about profitability and provides a continuing roadmap for both today's management and tomorrow's growth. Lastly, a business plan sends a clear message to customers, investors and competitors that you understand your business, its challenges and its opportunities.

ANSWERING ESSENTIAL QUESTIONS THAT DETERMINE SUCCESS...OR FAILURE

• What is your value proposition?

• Who are your customers? Why?

• Are YOU the right person for the business? Why?

• Where is the CASH needed for you to start?

• Where is the REVENUE needed for you to prosper?

An effective, dynamic business plan provides both the foundation and the roadmap for your business. It doesn't need to be long. It doesn't need to be pretty. It does need to be honest and realistic.