[On Demand] Foundations of Marketing Introduction

This class will include a brief introduction to the stages and activities of your marketing process, along with a short workshop on branding - creating your company persona.

Your brand is more than just a logo or a catchy business name. It’s the identity of your business, the values that your business embodies and delivers, and it’s the image of your business that people connect with and remember. This class will get you started in the process of crafting your brand – an exercise you’ll continue throughout the life of your company.

We’ll also talk briefly about effective messaging, learning a simple 4 step formula for crafting marketing messages to inspire immediate action.