Build Your Marketing Strategy & Execute with Confidence - two part series

Start the year off by building out a marketing strategy and blueprint to help your business grow. Marketing as a small business can feel overwhelming, but this two-part series provides a solid foundation for long-term marketing success and a plan for effective, results-driven marketing. In both sessions, you’ll also learn time-saving tips and AI tricks that will simplify your marketing efforts. Session 1: Building your brand and marketing strategy February 12, 8:30 - 10:30 a.m. By focusing on your brand and marketing strategy first, you’ll ensure that your marketing resonates with your target audience, creates consistency and drives breakthrough results. Plus, it allows you to measure and refine your efforts over time to continuously improve your outcomes. In this first session, you’ll learn how to create a marketing strategy tailored to your business. Key topics include setting clear objectives, identifying your target audience, prioritizing messages, and more. You will leave with a marketing strategy template in hand to create your own marketing strategy and plan. Session 2: Moving from strategy to "what's my plan?" March 26, 8:30 - 10:30 a.m. With your foundation in place, it's time to move into building your execution plan. We'll start by seeing what questions you had while developing your marketing strategy from session one. Key topics in this session include the customer journey, content strategy, growth priorities and identifying marketing tactics for your execution calendar. Note: you must attend session 1 to attend session 2.

Speaker(s): Lori Wiles Larimer SBDC Advisor & Instructor Small Business Marketing Growth Consultant | Fractional CMO |

Co-Sponsor(s): Estes Park Chamber of Commerce

Fee: No Cost