SBDC Day at the Chamber - Content With Purpose: Strategic Social Media for Business Growth

Join us for SBDC Day at the Fort Collins Chamber of Commerce for Content With Purpose: Strategic Social Media for Business Growth, All Are Welcome!

Social media knowledge isn't rare anymore. You can literally learn the basics for free on YouTube in under 10 minutes or ask a 12 year old to help you.

So yeah, everyone can do it.

But not everyone can back it up with actual strategy.

Let's cut through the noise to focus on what truly matters—the strategy that turns ordinary content into extraordinary marketing:

Anyone can post a reel... but can you:

• Hook viewers in the first 3 seconds
• Design content specifically for maximum retention
• Nail your message every time
• Optimize for search algorithms
• ACTUALLY get people to take action at the end

Anyone can write a caption... but do you:

• Write for both humans and algorithms simultaneously
• Embed storytelling, SEO, and brand messaging in one cohesive package
• Know the difference between "mid content" and revenue-driving copy

Anyone can post "consistently"... but can you build:

• A strategic funnel that converts
• A successful product or service launch
• A thriving, engaged community
• A stand-out brand presence that people actually remember

This is not just another theoretical and philosophical social media lecture. This hands-on workshop includes:

• Strategic Framework Development: Learn the psychology and methodology behind content that converts
• Individualized Strategy Sessions: Dedicated time with our expert instructor to review your current content and develop customized strategies for your specific business needs
• Content Creation Lab: Bring your existing content or create new pieces during the workshop with direct feedback and optimization from the instructor
• Implementation Planning: Leave with a concrete action plan that fits your resources and business objectives Strategy isn't a nice-to-have. It's the whole thing.

Posting is easy. But posting with strategy? The kind that considers buyer psychology, brand positioning, key messaging, search, timing, emotional triggers, platform behavior AND performance?

That's not content. That's marketing.