Power Marketing Strategies for Entrepreneurs

In this two-session course, you will learn everything you need to know about attracting more customers and earning more money for your business. Our instructors will cover everything from low-cost strategies that can jump-start your business to building a growth engine that takes your brand to the next level.

This will be a hands-on workshop where you will get to develop materials that you can use in your business right away. In addition, we will offer in-class reviews and offer feedback on student-submitted marketing materials. Don’t miss this opportunity to learn from our award-winning instructors, who have more than 30 years of sales and marketing experience.

Class One:

• Marketing vs. Sales and why you need to understand the difference.
• Branding and your identity – how customers see you.
• Understanding your target market – it’s not who you think it is.
• The psychology of success and money – what stops you from succeeding.
• Developing your unique value proposition to make customers buy.
• Marketing math and goal-setting.
• The importance of analytics and what to measure.

Class Two:

• Customer relationships and how to keep them coming back.
• Setting up an automated marketing system.
• Website fundamentals and your online presence.
• Understanding e-commerce and why you should have an online store.
• Pay-per-click advertising (Google, Facebook, Instagram)
• Advertising in print and other media