Marketing & Financial Essentials for Agricultural Business Growth
This virtual training series is designed specifically for farmers and ranchers looking to strengthen their business skills and grow their agricultural operations. Each video provides practical tools and strategies tailored to the unique challenges and opportunities in agriculture, and includes a financial modeling spreadsheet for the final topic. Topics include:
- Direct-to-Consumer (DTC) Marketing: Learn how to effectively market your farm or ranch products directly to consumers.
- Direct-to-Business Sales: Understand how to build partnerships and sell to retailers, restaurants, and other businesses.
- Online Marketing Basics: Get introduced to website optimization, SEO, Google search, targeted ads, and social media marketing (organic and paid)—all with an ag-business focus.
- Financial Modeling for Business Planning: Develop realistic financial models to support decision-making and long-term planning for your farm or ranch.
Whether you're diversifying your markets, launching a new product, or planning for future growth, this training is designed to help ag producers succeed in today’s competitive market.
Financial Modeling Tool is sent with the video links after registration
Speaker(s): James Lammers (SBDC Advisor) brings deep expertise in agricultural business management and culinary operations across Colorado’s Western Slope, with experience ranging from managing specialty farms to running farm-to-table cafés, catering services, and working as a butcher and cheesemonger.
Co-Sponsor(s):
Farm Investment Financial Model.xlsx (19 KB)Fee: $ 40.00
