Marketing Essentials: Making Your Business Stand Out (Part 3 of 5)

This 5-part series is for business owners who are new to marketing and need to learn the basics of marketing in order to develop a clear plan to effectively getting their product or service into the hands of customers. If you missed any part of this series, recordings of prior classes will be available

Part 3: Positioning Workshop: Making Your Business Stand Out

Understand how to make your business stand out with this interactive workshop on positioning and SWOT analysis. Designed for business owners, marketers, and strategists looking to elevate their competitive edge and drive growth.

What you'll gain:

• Positioning: Define your unique value proposition and stand out in the market.
• SWOT analysis skills: Identify your strengths, weaknesses, opportunities, and threats with confidence.
• Strategic alignment: Learn how to align your brand positioning with business goals.
• Actionable insights: Turn analysis into clear, practical strategies for success.
• Professional guidance: Access expert advice and tools to refine your approach.

Build a foundation for long-term success—join us to transform insights into impact!

This webinar will be presented on Zoom. Please register to receive the link to join.

Join us for the rest of the series: Part 4 Part 5

Rebecca Louzan is seasoned entrepreneur, marketing strategist, and workshop facilitator with over two decades of experience helping businesses craft meaningful and effective brand narratives. She brings a wealth of knowledge in brand positioning, messaging, and customer engagement to entrepreneurs, small businesses, and organizations seeking to strengthen their presence in competitive markets.

As founder of Wild Palomino, an independent and woman owned marketing + sales strategy group, Rebecca is known for her ability to distill complex ideas into clear, impactful messaging that resonates with target audiences. She specializes in creating brand strategies that align with core values while driving business growth. Her workshops, which focus on core messaging, competitor analysis, and positioning, are regarded for their practical insights and interactive structure, empowering participants to take immediate, strategic action.

In her professional journey, Rebecca has collaborated with businesses across diverse industries, consistently delivering results-driven strategies and actionable solutions. Her approachable and dynamic teaching style has made her a sought-after facilitator for both in-person and online workshops.