Marketing Essentials: Overcoming Your Competition (Part 2 of 5)

This 5-part series is for business owners who are new to marketing and need to learn the basics of marketing in order to develop a clear plan to effectively getting their product or service into the hands of customers. If you missed any part of this series, recordings of prior classes will be available

Part 2: Overcoming Your Competition

Stay ahead of the competition by mastering the art of competitor analysis. This interactive online workshop equips business owners, marketers, and entrepreneurs with the tools and strategies to understand and outperform their rivals.

What you'll learn:

• Market positioning insights: Identify your competitors and assess their strengths and weaknesses.
• Trend analysis: Spot emerging trends and opportunities in your industry.
• Competitive benchmarking: Evaluate how your business stacks up against others.
• Strategic advantage development: Discover ways to differentiate your brand effectively.
• Hands-on tools and tips: Utilize practical frameworks and resources to analyze competitors efficiently.

Gain the edge you need to thrive in a competitive market—join us and turn insights into action!

This webinar will be presented on Zoom. Please register to receive the link to join.

Join us for the rest of the series: Part 3 Part 4 Part 5

Rebecca Louzan is seasoned entrepreneur, marketing strategist, and workshop facilitator with over two decades of experience helping businesses craft meaningful and effective brand narratives. She brings a wealth of knowledge in brand positioning, messaging, and customer engagement to entrepreneurs, small businesses, and organizations seeking to strengthen their presence in competitive markets.

As founder of Wild Palomino, an independent and woman owned marketing + sales strategy group, Rebecca is known for her ability to distill complex ideas into clear, impactful messaging that resonates with target audiences. She specializes in creating brand strategies that align with core values while driving business growth. Her workshops, which focus on core messaging, competitor analysis, and positioning, are regarded for their practical insights and interactive structure, empowering participants to take immediate, strategic action.

In her professional journey, Rebecca has collaborated with businesses across diverse industries, consistently delivering results-driven strategies and actionable solutions. Her approachable and dynamic teaching style has made her a sought-after facilitator for both in-person and online workshops.