Marketing Marathon 2015
Marketing Marathon Capstone Day
November 12, 8:00 AM - 12:00 PM
Sign up for a 20-minute timeslot to share your marketing materials with a panel of experts and receive their feedback! Contact Jamie Brandess at jamie.brandess@bouldersbdc.com to register.
Marketing Marathon Capstone Day Requirements:
1) Attend at least 4 marketing workshops between September-November
2) Submit a creative brief by November 9.
Space is limited, so qualify today!
Marketing Marathon Workshops include the following:
10 Steps to Developing an Effective Integrated Marketing Program
Registration
Thurs. Sept. 10 | 9:00 AM - 11:00 AM | Boulder Public Library
With the hundreds of marketing channels available to businesses today like Facebook, Twitter, Instagram, email, mobile, and direct mail, how do you choose the right advertising channels for your business? There is no one size fits all. However, there are strategies and tactics you can use to build an effective marketing campaign for your business, which you will learn during this workshop.
Using Market Research to Inform Growth Pathways
Registration
Wed. Sept. 16 | 9:00 AM - 11:00 AM | Boulder Public Library
This presentation looks at ways to collect and analyze market data: the detective work of finding, evaluating, and using secondary market information; how to identify market sizing data that makes sense for the business opportunity; and ways to use competitive information and market insights for go-to-market strategies.
5 Copywriting Mistakes That Cost Your Business Money AND How To Avoid Them
Registration
Tues. Sept. 29 | 1:00 PM - 3:00 PM | Boulder Public Library
In this session, you will find out how to: evoke your readers' interest in a way that tempts them to respond; knock your prospects' socks off so they say, "yes, you understand me. I need what you're offering!"; differentiate why a headline works for converting one prospect, but not another; eliminate writing mistakes that repel people away from your web site--get them to resonate and respond; use one word that tips readers over the edge when it comes to motivating them to take action.
Maximize LinkedIn: How to Use LinkedIn to Set Appointments with Target Prospects
Registration
Wed. Oct. 14 | 9:00 AM - 11:00 AM | Boulder Public Library
This workshop is designed to show you not only how to utilize LinkedIn as a powerful, proactive prospecting tool, but also as a way to get introductions to hard-to-reach decision makers and actually set appointments with new prospects in your calendar each week. This training is NOT centered on how to use LinkedIn as a marketing or social media tool, although that may be a secondary by-product of your implementation.
How to Build Your Brand for Success
Registration
Tues. Oct. 20 | 10:00 AM - 12:00 PM | Boulder Public Library
In this workshop, you will learn: how to identify your target markets and how to establish personas around those audiences; how you can develop your brand, beginning with naming your business (or product) and developing your brand strategy, sales messaging and brand guidelines.; and advice on how to get your new identity out into the market strategically using tips, tools and tricks of the trade.
Social Media Essentials
Registration
Thurs. Oct. 22 | 6:00 PM - 8:00 PM | Longmont Area Chamber of Commerce
This workshop is designed to help take the overwhelm out of social media marketing so you can find success and have fun, too! You will learn how to find your buyers, how to perform a social media competitive analysis, how to build a content calendar and learn about many tools and resources to be successful with social media.
Marketing Essentials
Registration
Tues. Oct. 27 | 9:00 AM - 12:00 PM | Boulder Public Library
Break your marketing plan down into its core elements: identify your market niche, develop a marketing strategy, and determine a marketing budget. Each component of the marketing plan will be discussed in detail, and attendees will receive several worksheets to help crystallize key portions of the plan.
Advanced Social Media Roundtable
Registration
Thurs. Nov. 5 | 6:00 PM - 8:00 PM | Longmont Area Chamber of Commerce
During this facilitated roundtable discussion we will talk about social media advertising, creating shareable content, uncovering where your target customers are, and how to drive traffic from your social media channels.
All workshops are $40-$45 each. You also have the option to register for a 4-Pack for $99 (you pick the 4!) or All Access Pass for $129 to attend all 8 workshops! That's a savings of almost $200 if you buy the All Access Pass!
If you would like to register for the 4-Pack, click on "Register and pay for this event online" below and select the 4-Pack option when you get to the payment screen.
**Thanks to sponsorship from the City of Longmont and the Longmont Area Economic Council, current and prospective Longmont businesses receive a discount of $10 per All Access Pass or 4-pack and can attend the Social Media workshops at no charge.
The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.