Marketing Essentials: Your Target Market (Part 1 of 5)

This 5-part series is for business owners who are new to marketing and need to learn the basics of marketing in order to develop a clear plan to effectively getting their product or service into the hands of customers. If you missed any part of this series, recordings of prior classes will be available

Part 1: Target Market

Unlock the secrets to reaching your ideal audience with our interactive online workshop. Designed for entrepreneurs, marketers, and small business owners, this session will guide you through defining, understanding, and connecting with your target market.

What you'll gain:

• Clear audience identification: Define your target market with precision.
• Insights into customer behavior: Understand what motivates and drives your audience.
• Actionable marketing strategies: In the future you will be able to design marketing campaigns that resonate and convert.
• Hands-on guidance: Practical exercises to apply what you learn immediately.
• Expert advice: Q&A with marketing professionals to address your specific needs.

Take the guesswork out of marketing—join us to craft a customer-centric approach that drives results!

This webinar will be presented on Zoom. Please register to receive the link to join.

Join us for the rest of this series: Part 2 Part 3 Part 4 Part 5

Rebecca Louzan is seasoned entrepreneur, marketing strategist, and workshop facilitator with over two decades of experience helping businesses craft meaningful and effective brand narratives. She brings a wealth of knowledge in brand positioning, messaging, and customer engagement to entrepreneurs, small businesses, and organizations seeking to strengthen their presence in competitive markets.

As founder of Wild Palomino, an independent and woman owned marketing + sales strategy group, Rebecca is known for her ability to distill complex ideas into clear, impactful messaging that resonates with target audiences. She specializes in creating brand strategies that align with core values while driving business growth. Her workshops, which focus on core messaging, competitor analysis, and positioning, are regarded for their practical insights and interactive structure, empowering participants to take immediate, strategic action.

In her professional journey, Rebecca has collaborated with businesses across diverse industries, consistently delivering results-driven strategies and actionable solutions. Her approachable and dynamic teaching style has made her a sought-after facilitator for both in-person and online workshops.